The 10 Best UK E Liquid Brands In 2025
The UK vaping industry is booming, thanks to the ingenious ideas of the country’s leading e liquid brands.
But these are more than just brands — they’re real people with inspirational stories.
From people affected by cancer to groups of friends helping their local community, these brands started somewhere. And look at where they are now.
Here’s our list of the 10 best UK e liquid brands in 2023. No matter what type of vaper you are, you’ll find something you like in this article.
Table of contents
- Vampire Vape
- Doozy Vape Co.
- IVG
- Riot Squad
- Dr. Vapes
- Pod Salt
- Just Juice
- Zeus Juice
- Dinner Lady
- Vapouriz
1. Vampire Vape
Based in:
Blackburn
Famous for:
Award-winning e liquids and nic salts that are created using premium ingredients.
The backstory:
Vampire Vape was founded in 2012 by Nathan Walton and Phil Boyle, and began as an at-home passion project. Since then, it’s developed into an international brand that sells to over 80 countries around the world, and it operates out of a 115,000 sq ft premises.
Vampire Vape has also received countless industry accolades, including:
- Best Mint/Menthol E-Liquid at the 2016 and 2018 Vapouround awards (for Heisenberg)
- Manufacturing, Innovation and Technology Excellence and Growth Business Award at the 2018 Hive Awards
- International Achievement Award 2019 – Red Rose Awards
Its huge range of flavour options includes fruit, dessert, and drinks-based e liquids and nic salts. These products are manufactured in a state-of-the-art cleanroom, with the Heisenberg and Pinkman e liquids being the most famous (we’ve linked to both of these below).
The Vampire Vape brand is now officially owned by Flavour Warehouse Ltd., which is the UK’s largest independent vape company. The company has acquired numerous other manufacturers in recent years, including Vapouriz, Total Vapour, and Premier Vaping.
From reading the above, you can see that Vampire Vape has come a very long way — and is in good hands for the future.
Related: The 7 Best Vampire Vape Flavours
Popular e liquids:
60%PG4 for £9.96 Vampire VapeHeisenberg E Liquid (10ml) Mixed Fruit, Menthol From £2.29
60%PG4 for £9.96 Vampire VapePinkman E Liquid (10ml) Lemon, Grapefruit, Raspberry, Orange From £2.29
60%PG4 for £9.96 Vampire VapeBlackjack E Liquid (10ml) Aniseed, Liquorice From £2.29
60%PG4 for £9.96 Vampire VapeIce Menthol E Liquid (10ml) Menthol From £2.29
The insider perspective:
“We are so proud to have won multiple awards and recognitions over the past decade, and our most recent accolade is the Vapouround Hall of Fame 2022 award. This is an unbelievable achievement for the company and our colleagues.
We are working on a detailed new product development plan that includes plenty of new flavours and ranges Vampire Vape fans will love!
Our international team is also very busy visiting vaper expos all over Europe, and Vampire Vape plans to make appearances at the major expos in the UK in 2023.”
Lindsay Hall, Brand Marketing Manager, Vampire Vape
EXPLORE OUR VAMPIRE VAPE RANGE2. Doozy Vape Co.
Based in:
Dewsbury, Yorkshire
Famous for:
High-quality, affordable e liquids, with a huge range of flavours to choose from.
The backstory:
Doozy Vape Co. was established in 2015 by Blackburn-born CEO and founder Imran Ismail, and it’s grown exponentially in a short space of time.
The brand currently operates across six continents, has presented at over 40 expos, and has won numerous industry awards, including the UK Ecig Store 2021 Award for Best Overall E-Liquid Brand.
In its own words, it offers “a flavour for every vaper”, and its e liquids are available in fruit, menthol, dessert, cocktail, and tobacco varieties.
These e liquids won’t dent your wallet, either – we sell many of Doozy’s most popular flavours for just £3.33 a bottle.
Now based in the town of Dewsbury in West Yorkshire, the brand continues to go from strength to strength, with lots of exciting projects on the horizon — as you’ll see from reading our insider perspective below.
Popular e liquids:
Nic Salts 3 for £9.99
Doozy Vape CoCaramel Tobacco Nic Salt E-Liquid (10ml)
Tobacco, Caramel
From £3.33
MULTI-BUY DEALSNic Salts
Doozy Seriously SaltyBlue Razz Ice Nic Salt E Liquid - Seriously Salty (10ml)
Blueberry, Raspberry, Menthol
From £2.99
70%VG 2 for £24.98 Doozy Vape CoGolden Elixir E Liquid - Legends Series (100ml Shortfill) Vanilla, Tobacco, Toffee, Caramel From £11.65
The insider perspective:
“Within a saturated market, what makes Doozy stand out is exceptional quality that delivers every time.
“Very rarely do we put out a weak flavour in a range, let alone a range that flops. We back our product up with some of the best branded products the industry has seen.
“We have evolved over the years, and we are still a work in progress as the hard work never stops.
“The plan for this year is to continue to release more exciting ranges. We have two new shortfill releases and four salts releases coming up, so there will be much excitement on social media and across the industry here in the UK and internationally.”
Imran Ismail, Founder and CEO, Doozy Vape Co.
EXPLORE OUR DOOZY VAPE RANGE3. IVG
Based in:
Preston
Famous for:
Premium tropical, fruity, and menthol e liquids.
The backstory:
IVG (short for I Vape Great) was founded in 2016 by Ahsan Bawa, who had the vision to transform it into a leading global e liquid manufacturer.
It’s safe to say Bawa has achieved his goal. IVG:
- Sells to customers in over 100 countries
- Has achieved seven consecutive years of growth
- Recently recorded an estimated £100m in annual revenue for the first time
- Is based in a state-of-the-art, 80,000 sq ft facility.
It’s also won the prestigious title of ‘Best UK Brand’ at the ecigclick Awards three times – in 2019, 2021, and, most recently, in 2023.
In fact, IVG has won 50 international awards at the time of writing, which reaffirm its position as a global superpower. It’s received many of these accolades for its fruit, dessert and menthol blends, which are its speciality. These blends include nostalgic masterpieces such as Jam Roly Poly, which we’ve linked to below.
If you’re looking for a sweet and/or refreshing e liquid, you won’t go far wrong with IVG.
Popular e liquids:
4. Riot Squad
Based in:
Milton Keynes
Famous for:
Attention-grabbing branding, products, and messaging.
The backstory:
Riot Squad is another relatively new brand, having been established in 2016. Since then, though, it’s made its name as one of the most disruptive names in vaping.
Its motto is STAND UP, BE COUNTED & NEVER BACK DOWN, and this determination to convert smokers to vapers has captured the attention of consumers and vaping industry experts alike.
The brand’s products are sold in 80 countries worldwide, and it’s collected such accolades as the 2019 Vapouround Award for Best Nic Salts and the 2020 Vapouround Award for Best Juice Line.
If you think its messaging is bold, its e liquids are equally so.
Packaged in distinct, bullet-shaped bottles, these e liquids have equally evocative names such as Tropical Fury, Pink Grenade, and Strawberry Scream.
Whichever aspect of the Riot Squad brand you focus on, it’s an outspoken, uncompromising brand that’s making major waves in vaping by thinking outside of the box.
A recent example of this is its decision to collect used disposables and recycle them into clothing — a move which typifies the brand’s awareness of its social responsibility.
Popular e liquids:
Nic Salts MULTI-BUY DEALS
Riot Squad Bar EditionBlueberry Sour Raspberry Nic Salt E Liquid - Bar Edition (10ml)
Blueberry, Raspberry
From £1.99
Nic Salts MULTI-BUY DEALS
Riot Squad Black EditionSour Cherry & Apple E Liquid - Black Edition (10ml)
Cherry, Apple
From £1.99
6. Pod Salt
Based in:
Preston
Famous for:
Premium, refreshing nic salt e liquids.
The backstory:
Pod Salt was established in 2018 to give smokers enhanced nicotine delivery and a refreshing vaping experience – and the brand has certainly accomplished its goals.
Pod Salt’s premium nicotine salt e liquids, the result of an advanced nicotine formula, are currently distributed in over 50 countries.
The brand has also won the coveted Best Nicotine Salt title at the Vapouround Awards two years in a row (2021 and 2022).
Its e liquids are designed to provide exceptionally smooth vaping at high nicotine strengths, and are perfect for beginners making the transition from smoking.
Whether you’re looking for a classic sweet flavour or more adventurous fusions (peanut butter banana granola, anyone?), Pod Salt has something for every vaper.
Popular e liquids:
Nic Salts 3 for £9.99
Pod SaltPeanut Butter Banana Granola Nic Salt E Liquid - Fusion Series (10ml)
Peanut Butter, Banana, Granola
From £3.33
Nic Salts 3 for £9.99
Pod SaltBlueberry Jam Tart Nicotine Salt E Liquid - Fusion Series (10ml)
Blueberry, Buttery Pastry
From £3.33
Nic Salts 3 for £9.99
Pod SaltCuban Creme Nicotine Salt E Liquid (10ml)
Cream, Vanilla, Tobacco
From £3.33
7. Just Juice
Based in:
Preston
Famous for:
Fruity and tangy e liquids.
The backstory:
As you can tell from reading our article, Preston is basically the hotbed of e liquid production. Nearly a quarter of the brands we’ve featured are based there!
Just Juice is yet another leading brand that calls the Lancashire city home, and it’s the youngest brand in our article, having only been established in 2019.
It was founded by friends and former smokers Carlos Capitan and Andrew Williamson, who wanted to provide cost-effective, high-quality and – most importantly – exciting alternatives to traditional cigarettes.
Their ideas have gone down a storm, as Just Juice’s flavours are now distributed to over 40 countries worldwide and the brand won Best Up and Coming Brand at the 2022 Vapouround Awards.
Its e liquids are made from pharmaceutical grade nicotine, vegetable glycerin, and natural and artificial flavourings.
These e liquids are available in a variety of flavours, from mint and menthol to fruit and candy blends – but its fruit e liquids are its most popular, as you’ll see below. These are our best-sellers.
Described as ‘insanely fruity’ by Just Juice itself, they’ll tantalise your taste buds and are easy on the throat, so they’ll make your vaping journey as pleasant and straightforward as possible.
Popular e liquids:
“Here at Just Juice, we pride ourselves on delivering a truly superior vaping experience for our customers.
All our liquids are produced using only the best ingredients available on the market and are created here in the UK, meaning our customers are getting the best quality products at great value prices.
We’re confident that 2023 is going to be another incredible year for Just Juice, with new flavour ranges soon approaching and a new unique product collaboration which we know everyone will love being launched in the next month. Keep an eye on our socials for more information!”
Rohin Jalota, Marketing Manager, Just Juice
EXPLORE OUR JUST JUICE RANGE8. Zeus Juice
Based in:
Birmingham
Famous for:
Fruit, menthol, and dessert-inspired e liquids – with memorable, mythical names.
The backstory:
Zeus Juice is one of the more established brands in our article, having existed since 2011 – and there’s a heartwarming story behind its inception.
Paul Curtis, the brand’s founder, began creating his own e liquids from his kitchen after his wife was diagnosed with cancer. Curtis realised he needed to stop smoking, and thus the idea which became Zeus Juice was born.
Zeus Juice Ltd. was officially registered in 2014, and since then it’s become a brand famed for its premium quality e liquids – and its references to Greek mythology. Curtis has a keen interest in the subject, as reflected in not only the brand name but also its e liquids, such as Vermillion and Midas (both of which we’ve linked to below).
Zeus Juice has certainly shown it has the Midas touch in recent years as it’s scooped many industry awards including Best Branding and Marketing Award at the Vapouround Awards.
It’s based in a huge warehouse in Birmingham and has an international network of wholesalers and distributors, too – not bad for a brand that started in a kitchen.
Popular e liquids:
Nic Salts MULTI-BUY DEALS
Zeus JuiceVermilion Nic Salt E Liquid (10ml)
Cherry, Berry, Menthol
From £2.29
Nic Salts MULTI-BUY DEALS
Zeus JuiceMidas Nic Salt E Liquid (10ml)
Butterscotch, Custard, Vanilla
From £2.29
Nic Salts MULTI-BUY DEALS
Zeus JuiceBlack Reloaded Nic Salt E Liquid (10ml)
Berries, Blackcurrant, Menthol, Aniseed
From £2.29
The insider perspective:
“Zeus is a unique brand because it started when vaping was first born in the UK. Not only that, it started with a husband and wife needing to find a healthier alternative to smoking and a love for Greek mythology.
Fast forward to 2023 and Zeus Juice UK is now one of the global leaders in premium vaping liquids.
Recognised as the creators of the original all-day vape and the brand behind the world’s best fruit flavour – Adonis – Zeus’ mission has always been to offer a practical alternative for those looking to quit smoking traditional cigarettes without compromising on satisfaction, flavour or taste.
Zeus is continuing to focus on its international objectives for 2023, with booths at four international shows.
We’re also adding five new flavours to our premium line this summer and have plans to release a new product specifically for the Middle East in time for the World Vape Show Dubai.
Looking at the bigger picture, Zeus has and always will continue to support people in their journey of quitting smoking and choosing a healthier lifestyle.
Commercials aside, Zeus’ heart and soul sits in the mission of getting people off cigarettes!”
Paul Curtis, CEO, Zeus Juice
EXPLORE OUR ZEUS JUICE RANGE9. Dinner Lady
Based in:
Blackburn
Famous for:
Classic dessert blends, as well as fruity, menthol, and tobacco flavours.
The backstory:
Dinner Lady was founded in 2016 by local businessman Mohammed Patel. That same year, the brand launched its now-iconic Lemon Tart flavour, which made it a household name almost overnight.
Since then, it’s launched a huge range of e liquids that are sold to over 100 countries.
The Lancashire brand has come up with everything from fruity combinations to classic tobacco vapes and is known worldwide for its vibrant, innovative vaping products.
These products are made from its state-of-the-art manufacturing facility under stringent quality control measures, with over 200 people working to maintain the brand’s standards of excellence.
Dinner Lady’s innovation has not gone unrecognised within the industry, as it’s picked up several big awards including Best Vaping Brand at the 2022 Vapouround Awards.
Related: The 7 Best Dinner Lady Flavours
Popular e liquids:
Nic Salts 3 for £9.99
Dinner LadyLemon Tart Nic Salt E Liquid (10ml)
Lemon, Pastry
From £3.33
10. Vapouriz
Based in:
Guildford
Famous for:
World-class tobacco and menthol e liquids.
The backstory:
Vapouriz, is another of the more seasoned brands we’ve featured, having been founded in 2011 by Brett Horth.
At the time of writing, it produces over 50 different flavours of e liquid, with Classic Tobacco (which we’ve linked to below) its most popular — and our best-seller from the brand. However, if you prefer something sweeter, Vapouriz has you covered here as well, with its confectionery, fruit, and menthol flavours. We’ve linked to a couple of these below.
Its e liquids are manufactured by Vapour Labs (a Vapouriz company) in a state-of-the-art fully automated bottling plant. Incredibly, this plant has a production capacity of over two million bottles of e-liquid per month!
Popular e liquids:
70% PG4 for £9.96
VapourizClassic Tobacco E Liquid (10ml)
Tobacco
From £2.29
70% PG4 for £9.96
VapourizIce Mint E Liquid (10ml)
Mint
From £2.29
70% PG4 for £9.96
VapourizMillionaires Menthol E Liquid (10ml)
Menthol
From £2.29
70% PG4 for £9.96
VapourizBlack Cherry E Liquid (10ml)
Black Cherry
From £2.29
Explore our full range of e liquids
We hope you enjoyed our write-up of the best UK e liquid brands.
Of course, this is just a flavour (pardon the pun) of what’s out there when it comes to e liquid manufacturers.
There are many more that haven’t made our list that are still worth exploring.
Our exciting and diverse range of e liquids includes thousands of choices that cater to everyone with every kind of palate.
Whatever you’re looking for and wherever you are in your vaping journey, our range will meet your needs.
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