The 8 Best Vape Brands In 2025 – Which Is Your Favourite?
If you’re new to vaping and want to know which brands produce the best pieces of kit, you’ve come to the right place.
We know there area lotof brands to choose from, so we’ve tried to make your decision easier.
We’ve picked the eight best vaping brands from around the world, all of which are available in the UK. With these brands, you’re perfectly placed to kick the cigarettes and start your vaping journey!
In this article
- Vaporesso: Hiqh quality, affordable products
- VooPoo: Innovation and attention to detail
- Aspire: Style and simplicity
- Uwell: User-friendly, flavourful products
- Innokin: Eco-friendly starter kits
- Smok: Top-quality sub-ohm devices
- Geekvape: Durability and cutting-edge hardware
- OXVA: Flavour and ease of use
1. Vaporesso
Known for
High-quality and affordable vaping products
Brand overview
Vaporesso was founded in 2015 and its parent company SMOORE is the largest global vaping device provider.
It’s one of many vaping brands based in China. In fact,90% per cent of the world's electronic cigarettes are made in China, most of which are produced in Shenzhen, where Vaporesso is from.
However, despite having this in common with other leading brands, Vaporesso has its own distinct identity. The company’s slogan is ‘Moving beyond the ordinary’, and it more than lives up to its mantra.
It has over three hundred experienced engineers carrying out research around the world. Its employees often spend several weeks in the UK talking to vapers like you, gaining feedback and fine-tuning Vaporesso’s products. It also has five world-leading laboratories focusing on nicotine satisfaction, flavour, and device performance.
This meticulous, systematic approach has given birth to such amazing products as the Xros Mini and GTA GO 40, both of which we’ve linked to below. These pocket-friendly devices are stylish, easy to use, and perfect for all-day vaping.
You won’t find much better value than Vaporesso’s product range.
Popular products
Xros 3 Mini £17.99
Xros Mini £12.99
Xros 2 £18.99
2. VooPoo
Known for
Innovation and attention to detail
Brand overview
It turns out China’s Guangdong Province is a real hotbed for vaping brands! VooPoo, like Vaporesso, is based in the province and has come a long way in a short time. Although established in 2014, it only burst onto the vaping scene in 2017.
Since then, it’s become best-known for two things – its incredible range of technology and its visually stunning products.
These products are created using VooPoo’s famous GENE chip system – pretty much any VooPoo device you buy nowadays features this technology. It allows you to vape for longer and gives you fast firing speeds, easy mode switching, and optimal power and temperature control.
What VooPoo offers in substance, it matches in style, thanks to the groundbreaking work of its huge design team. This team of senior creatives, concept artists, and technical engineers will spend months researching, developing, and testing different devices, paying close attention to design, texture, and materials.
The result? Elite-performance vaping devices with a refined finish – as you can see.
Popular products
Argus P2 Pod Vape Kit £24.99
Argus Air Pod £19.99
Vinci II £27.99
3. Aspire
Known for
Style and simplicity
Brand overview:
Aspire was founded in – yep, you guessed it – China in 2013, but it now has an official distributor based in Los Angeles and has become a household name worldwide.
It’s the creation of smokers turned vapers, who set about creating authentic vaping products with the best technology.
Among its most popular products is the PockeX All-In-One Starter Kit, a sleek, pen-like device with everything you need, including an internal battery and single button operation. This device ishugelypopular here in the UK and is the perfect product for anyone new to vaping. We’ve linked to it below, and you can readour blog postif you want to find out more about it.
The Vilter kit, which we’ve also linked to below, is further proof of Aspire’s chic designs. The paper drip tip on the Vilter, intended to resemble a cigarette filter, is a nice touch worth mentioning. This neat feature once again demonstrates Aspire’s commitment to simplicity and to helping smokers comfortably transition to vaping.
Another well-known Aspire product is the Nautilus tank, released in 2014, which changed everything. The Nautilus features bottom coils, internal wicking, and adjustable airflow and made Aspire a household name pretty much overnight. Despite being nearly a decade old, it remains a key piece of kit among vapers.
Popular products
AIO Starter Kit £19.49
Vilter Pod Kit £12.99
Flexus Q Pod Kit £19.99
4. Uwell
Known for
User-friendly products that deliver great flavour
Brand overview
Uwell is a name we’ve featured in numerous articles and is a brand you may already be familiar with if you’ve heard of the Caliburn A2 (which we’ve linked to below).
Established in Shenzhen in 2015, Uwell positions itself as a technologically innovative brand that’s built around user experience.
Its strict quality control measures and expert craftsmanship have led to the creation of some of the most high-quality vape products on the market, including the aforementioned Caliburn A2. This is arguably Uwell's best-known creation, is pleasing on the eye, has a simple, single-button design, and offers hours of easy vaping between charges.
The more recently released Caliburn G2, is another hugely popular, stylish, and easy-to-use Uwell product. It features PRO-FOCS flavour-adjusting technology to boost, purify, and sustain the flavour of your vape, and it also comes with changeable coils, rapid charging, and many other features that are perfect for beginner vapers. It’s available in a variety of colours, depending on your preference. We’ve also linked to this product below.
These two examples alone demonstrate the exquisite manufacturing and ingenuity that have made Uwell one of the top vaping brands in the world today.
Popular products
Caliburn A2 Pod Kit £16.99
G2 Pod Kit £22.99
Caliburn A3 £14.99
5. Innokin
Known for
Reliable, eco-friendly starter kits
Brand overview
If you’re a new, low-maintenance vaper and you want a kit you don’t need to worry about replacing for years, then Innokin is the brand for you.
It’s been in the vaping game for over a decade, having been established in 2011, and it’s always ahead of the curve for new technologies and manufacturing processes. At the time of writing, it has factories in China and California, where it develops its premium e-cigarettes and vaping devices.
One Innokin device that’s taken the vaping world by storm over the last few years is the Endura T18E Starter Kit, widely considered one of the best mouth-to-lung vape pens around. With its 1000mAh battery capacity, ergonomic design, and single-button operation, it has everything a beginner vaper needs. We’ve linked to this below.
If you thought that was good, wait until you read about the more recently-released T22 Pro (which we’ve linked to below). It’s a little more expensive, but it justifies every penny thanks to its 3000mAh battery capacity, four output settings, and 1.7ohm coil, which is ideal for mouth-to-lung vaping.
But Innokin aims to be more than just a vaping manufacturer. It’s committed to building a greener future by adopting eco-friendly practices, such as introducing recyclable packaging, using biodegradable filters, and investing in recycling schemes in the UK and France.
With a long-standing reputation, a raft of reliable products, and an ethos founded on sustainability, Innokin should be one of the first names you think of when you’re shopping for a new vaping device.
Popular products
Endura T18E Kit £19.99
Endura T22 Pro Kit £28.99
Sceptre Pod Kit £19.99
6. Smok
Known for
Sub-ohm devices featuring an extensive range of coils for massive cloud production
Brand overview
Smok is another vaping brand based in Shenzhen, but that’s where its similarity with other vaping brands ends.
It’s one of the original vaping brands, having existed since 2010, and it’s a pioneer of beginner and intermediate vaping kit development.
For instance, it released the world’s first triple and quad-core coils for sub-ohm vaping, and in doing so helped make sub-ohm vaping what it is today. So when you think of big clouds, think of Smok!
The brand also played a key role in the pod vape evolution when it brought out the Nord systems, which are still widely used today.
Smok produces so many new kits each year that we had a hard time choosing our favourites from the Nord series, but we think the Nord 5 Kit is the pick of the bunch. A compact, stylish device, this kit is powered by a 2000mAh battery, delivers outputs of 5-80W, and enables you to tailor your draws courtesy of adjustable airflow.
You’ll spend more on some of Smok’s products than you will on other brands, but you get what you pay for, which is simplicity, outstanding performance – and a lot of vapour!
Popular products
Nord 5 Kit £25.99
Novo 4 Pod Kit £21.99
RPM 5 Pod Kit £30.99
7. Geekvape
Known for
Unrivalled durability and cutting-edge hardware
Brand overview
The word ‘durability’ gets used a lot, but Geekvape takes the term to a whole other level.
It’s what the brand has become known for ever since it was established in 2015. In a short period of time, Geekvape has fast become one of the most talked about names in vaping because its devices can withstand some serious punishment.
Whether you like to vape when you’re out and about – no matter the weather – or you simply don’t trust yourself not to drop your vape, you need to get your hands on one of Geekvape’s products. These are waterproof, dustproof, shockproof – you name it, Geekvape has probably accounted for it. Like the geek in a Hollywood film who holds their own against the school bullies, Geekvape’s products hold their own against the elements.
Not only are they tough, they’re also great to vape, with many of theAegisdevices receiving rave reviews, most notably the Aegis X which we’ve linked to below. This device offers loads of power and multiple vaping modes to choose from, produces excellent flavour, and looks the part with a smooth rubber coating (a common feature of many Geekvape devices).
It’s probably more suited to intermediate and experienced vapers than beginners, though, due to its range of complex settings. If you’re new to vaping, we’d recommend one of the aforementioned products over this one.
However, if you like Geekvape and want to give their gear a try, one thing’s for certain – it won’t let you down.
Popular products
B60 Aegis Boost 2 £35.99
Ageis X Box Mod £48.99
Sonder Q £8.99
8. OXVA
Known for
Flavour and ease of use
Brand overview
OXVA is a wildcard inclusion in our article. It might not have the same clout or be talked about as much as the other brands we’ve featured, but it’s a real up-and-coming brand with a bright future. And let’s face it, we all like to say we heard of something first when it hits the big time.
Although relatively new, having been established in 2019, this Shenzhen-based brand has already sold more than 10 million products worldwide. This stat reflects OXVA’s slick designs, user-friendly pod systems, and emphasis on flavour.
Nothing reflects these three things better than the Xlim PRO Kit, which we’ve linked to below. A swanky upgrade on the impressive Xlim series devices, this stylish and user-friendly kit boasts a 1000mAh battery, delivers many hours of vaping between charges and can be recharged quickly. Adjustable airflow and variable outputs of 5-30W enable you to tailor your drawers and the 2ml pods are refillable but feature built-in coils.
Give it a try, and then when OXVA is on everyone’s lips in five years’ time, you can say I told you so. You might lose a few friends, but it’ll be worth it.
Popular products
Xlim PRO £24.99
Xlim SE Bonus Pod Kit £17.99
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