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IVG E-Liquid

(30 products)

Formerly known as I Love VG or I Vape Great, IVG is a British brand offering premium e-liquids that are made in the UK. The IVG e-liquid range features a wonderful array of delicious and diverse flavours. With freebase nicotine, nicotine-free and nicotine salts options to choose from, there are special e-liquids for every vaper to enjoy in the IVG range. The colourful branding suits the exciting flavours, and we are confident that you will find plenty to please with IVG e-liquid.

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About IVG E-Liquid

There are three exciting e-liquid series in the IVG range that you may wish to explore:

IVG Salt

Salt nicotine delivers smooth throat hits and speedy relief of your cravings. IVG Salt flavours are supplied in 10ml bottles and feature nicotine strengths of 10mg and 20mg. The 50VG/50PG bases are suitable for most MTL devices including pod systems. IVG Salt e-liquids are available in a wonderful array of amazing flavours. Don’t miss Bubble Gum, Strawberry Watermelon Chew, Rainbow Blast or Apple Berry Crumble!

IVG 50/50 E-Liquid

Introducing incredibly tasty choices with 50VG bases that are suitable for most e cigs including pod systems and vape pens. You have incredible options to discover including Cherry Waves, Blue Raspberry, Neon Lime and Summer Blaze.

There’s something to suit all vaping palates. From impressive soda vapes to the finest candy flavours, you are about to discover a cornucopia of delights and ones that won’t clog your coils. Better still, they are available in a variety of nicotine strengths (freebase nicotine) to suit your needs.

IVG Shortfills

Wow! Fabulous 70VG/30PG nicotine-free juice which is guaranteed to make your taste buds sit up and take notice! IVG shortfill e-liquids deliver amazing clouds and there’s room in the bottles to add your nicotine shots. The delicious choices include classic IVG dessert, fruit, tobacco and menthol blends. There are too many flavours to mention here but we recommend that you sample Blue Raspberry, Strawberry Sensation, Jam Roly Poly and Kiwi Lemon Cool!

What is the history of the IVG brand?

IVG was established in 2016 by Ahsan Bawa under the parent company Acme Vape Limited. The business is based in Preston. Recognizing the potential of vaping as a healthier alternative to smoking, Bawa sought to create a brand that offered premium e-liquids to assist smokers to quit.

IVG has since expanded its reach to over 100 countries, including the USA, UAE, Pakistan, and Hong Kong. The brand operates satellite offices in New York and Dubai, underscoring its international presence.

In 2025, IVG achieved ISO 9001:2015 certification, reflecting its commitment to maintaining high-quality standards in manufacturing. The brand has garnered over 30 awards, including "Best UK Brand" in both 2019 and 2020, and has been recognized in many different countries.

Ingredients in Vape Liquid

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